We will start with a deep dive into the company together to understand the business’ history, goals, vision, competitors.

This will help us uncover insights about the brand and focus on further understanding and honing in on what the company’s brand values are, the tone/voice, look/feel and it’s positioning statement, as well as figuring out the ideal target market; not only the demographics but also the psychographics.

Answers and insights gathered at the end of the discovery phase will be compiled into a brand deck which guides and allows us to prioritize the set of goals, shaping how we approach the scope of work to follow and help inform the design decisions and strategic recommendations that we make for the brand.

The insights gathered will inform an overarching visual identity system, including logotype, typography, color palette & other graphics.

Next is the design phase, which is what we live and breathe for! We will translate all the ‘golden nuggets’ uncovered and create a visual identity that not only stands out among other brands currently on the market, but also efficiently convey the brand‘s unique perspective.

After a couple of weeks spent, a presentation deck is prepared with mock-ups that demonstrate how the logo and brand identity are applied to relevant collateral items.

After everything is signed off by the client, we'll provide you with a comprehensive brand identity package that includes everything you need to get up and running. 

This includes a spanking new logo that captures the essence of your brand, a visual identity system that provides a cohesive look and feel across all your marketing materials, and brand guidelines that outline do's and don'ts for using your brand identity consistently.