CIMB Bank was relaunching the Regional Community Link in 2018, in line with the Group’s commitment of 1% PBT for CSR initiatives across the Group.

For the first year, Community Link was launched in Indonesia, Singapore, Thailand and Cambodia. Next in line were Laos, Vietnam and Philippines. Regional Community Link is implemented and funded by the respective countries (CIMBNIAGA, CIMBTHAI, CIMBSG, etc.) for their local market unlike version 1.0 which was fully by CIMB Foundation.

CIMB was looking for a uniform identity to promote Community Link across the region. They needed assistance in designing suitable merchandises for this initiative. They needed the visuals to look fresh, uniform and straightforward. Utilising the colours blue and white, we came up with several concepts for the identity that will be used across several items.