Kueh is a fictional handcrafted ice cream brand inspired by our beloved local snack. Yes, you’ve guessed it – Kueh. We wanted to create something that would stand out from the sea of available ice cream flavours that are being sold on the market. So we thought, what better way than to infuse the essence of different kueh flavors into ice cream!

The brand itself to us is a cute and fun idea. Hence, that was what we aimed to translate on to the entire visual identity and packaging. From the logotype to the icons and to the wordplay of the names of flavors, its all fun and cheeky. Because again, ice cream is meant to bring joy and melt our hearts, no?