As an adaptive designer in SGK, my role involves tailoring product labels and packaging designs to meet the specific needs of different product lines, markets, regulatory requirements and printer specifications, all while staying in line to the clients’ brand identity and guidelines.

I adapt new and existing packaging designs to other different pack types and sizes within the same product line, ensuring compliance with regulations, adjust graphics, text, and typography, and collaborate closely with our teams to ensure the adapted designs are cohesive throughout the specific line of products and it’s brand itself.