DeFurry Pets Corner is a small pet shop located in Penang, Malaysia with a very strong passion and love for dogs. They have been in operation for more than 16 years selling puppies, providing grooming, boarding, maternity and stud services.

It was time to reposition their brand and visual identity, so we jumped in and did a brand discovery workshop with the owner to craft new brand attributes, positioning statement, user persona, value propositions and aligning business goals. Which was then translated into their new logo and brand identity design.